Thursday, October 11, 2007

"Television and the Patterns of Mass Culture" by T.W Adorno

"Television and the Patterns of Mass Culture", by T.W Ardono talks about media throughout different time periods, placing a an emphasis on television. When writing about media in today's society he states,"...popular culture is no longer confined to certain forms such as novels or dance music, but has seized all media or artistic expression. " I completely agree with Adorno when he says that is is "almost impossible to dodge" popular culture. No matter what class you're in or whether you're rich or poor you are somehow affected by this phenomena.

The audience has changed much over the years and with that has become less demanding of facts and perfection. I do not know when we lowered our standards for the media, but it is really starting to take hold with reality t.v and shows like "Gossip Girls" giving people an unrealistic portrayal of life. " The more inarticulate and diffuse the audience of modern mass media seems to be, the more mass media tends to achieve their integration." Ardono believes that the media is sending us hidden messages to tell us what and what not to do. It is in a way. What we see on TV and read about in books and papers affect our everyday lives whether we want it to or not.

Media has changed quite a bit over the years, but as Adorno points out, it still affects us no matter what. It sucks you into its shows and commercial gimmicks all to make money for the industry. The basics have stayed the same over the years I think. TV still has hidden signals just like it did in the 1950s; the messages have just changed to fit the times.